DaTARIUS预测市场跳跃就在眼前

DaTARIUS bucks trend, says market outlook still promising

2004年10月22日，DaTARIUS在DVD市场低迷的情况下阐述了他们的观点：虽然目前可记录DVD产品的市场需求低于产能的发展，但是其的美好前景是勿庸置疑的。

Reutte, Austria, 22 October 2004: Despite the slowing down in demand for production capacity for recordable optical media, prospects remain good, according to DaTARIUS Technologies, a world-leading provider of measuring and process optimization systems.

“我们所处的是一个非常不稳定的产业，市场情况无时无刻不在发生变化。” DaTARIUS集团的CEO James Steynor阐述了自己的观点，“发展速度下降的首要原因是可记录DVD产品的需求发展速度没有超越去年的发展速度。对于高速增长的可记录DVD而言，这是一个自然的级数，而现实是快速发展的生产能力高于了需求的增长速度。不过我们依然看到可记录DVD介质的表现是十分卓越的，在这一点上我们不需要有任何的怀疑，在即将到来的圣诞节消费阶段，可记录DVD驱动器的销售将带动整个产业进入新的高度。这同一般的疲软市场是不同的。

"Ours is a very volatile industry, and one sensitive to changes," says James Steynor, CEO of the DaTARIUS Group. "The slow-down in capital expenditure in recordable DVD comes as no real surprise following the strong demand over the past year. This is a natural progression for a high-growth format such as DVD recordable, where, inevitably, the stepped-up increase in manufacturing capacity momentarily exceeds disc demand. Overall, the outlook for recordable DVD media is excellent and, no doubt, the projected strong sales of continually less expensive DVD recorders over the December holiday period will drive this demand to ever higher levels."

Encouragingly, Steynor continues, despite the generally weak market outlook – particularly in recordable –

DaTARIUS自身的销售情况没有出现了停滞的现象，主要归功于新一代的DaTABANK?技术的良好市场表现，其在可记录DVD市场出现了强劲的需求，这在整体市场发展缓慢的情况下是非常令人振奋的。

DaTARIUS itself has seen its sales figures hold up well, largely attributable to its new generation DaTABANK? technology selling strongly, with one surprise being demand for units for recordable DVD against the backdrop of the market slow-down.

“我们一直保持着良好的销售情况，同2003年相比我们一直保持着30％左右的销售增长，”他评价道，“我们希望在即将在中国广州召开的Replication Expo 2004展览上取得成功，并期望这个展会为我们2005年的市场营销带来明确的目标。

“We continue to see strong sales, and we are on target for 30% sales growth for the full year compared to last,” he explains. “We are looking forward to the Replication Expo 2004 show in China and expect a great deal of interest from media manufacturers who are looking at what is new for next year in order to formulate their equipment buying strategy now.”

DaTARIUS将在Replication Expo展览会上展示他们全系列的产品，独特的可记录（CD-R, DVD±R/RW/DL）检测设备将是其展示的重点；其它展品还包括一个多格式的Stamper检测仪以及生产工艺优化的系统。

DaTARIUS will be at the Replication Expo show in 2004 with their wide range of products, particularly measuring equipment focused on recordable formats (CD-R, DVD±R/RW/DL); a unique multi-format stamper checker; and a range of process optimization systems.

DaTARIUS拥有的专业技术团队将为你即将面临的更高倍速的写入速度和双层DVDR格式的生产提供强有力的支持。

Supporting this will be a team of DaTARIUS specialists to promote solutions aimed at recordable media manufacturers to help them keep up with the increasing challenges of higher write speeds and new formats such as dual layer DVDR.